Future Trends in Health Care Essay Example for Free

Future Trends in Health Care Essay Clinical decisions reflect the electronic world we live in more than ever. The electronic health record (EHR) is quickly replacing the traditional paper chart. In the United States by the 2014, medical records will be converted to an EHR. Medical records were converted over a ten- year period in the United Kingdom from traditional charting to EHR. The electronic age is here and with it new terminology. Electronic Health (E-health) describes many topics from the EHR to several systems and new subspecialties. Telemedicine has grown to include many activities within the electronic realm. The Internet and external delivery sources are quickly gaining favor for follow up care and rural medicine visits. Patients’ no longer have to wait or drive far distances to see their physician they can simply go to an outpatient clinic and visit the physician via videoconference using SKPE like technology. Internet/Electronic Communication as an External Delivery Source The estimates state that about eight billion people can access some form of electronic communication network across the globe. The estimation of this global access is the ability to investigate and research any health condition by symptom or chief complaint. The user simply inputs his or her perceived diagnosis and several choices are displayed in most search engines such as GOOGLE or BING. The programming used today does not even require that the spelling is correct because of the built in spell check feature. The electronic/computer age has brought with it many advantages that ten years ago were impossible. The ability to research as many topics/symptoms once performed at the library can be done at home. The Internet/e-communication has revolutionized both personal and professional fact-finding missions. E-health is quickly replacing both the research and word of mouth referrals. Going online and asking a question provide all the  physicians in the area as well as what type of specialist to visit. Blogs have replaced word of mouth. The impact is clear e-health is here to stay. Nomenclature depends on the type of patient care activities described. EHR is a universal and global term. Programs that support clinical decision-making can include: * Computerized provider (or physician) entry (CPOE) systems used by clinicians to enter, modify, review and, communicate orders, and return results for laboratory tests, x-ray images and referrals. * E-prescribing – clinical information systems used to enter, modify, review, and output, or communicate medication prescriptions. * Computerized decision support systems – (CDSS) used in the context of eHealth technologies, clinical information systems that integrate clinical and demographic patient information to provide support for decision making by clinicians. * Picture Archiving Computer System – (PACS) used radiology to store data and x-ray images. â€Å"The widespread availability of medical information on the internet and its effects on health care has exponentially increased over the last decade† (Black, et. al, 2011, p. 9). The impact of e-health has changed the landscape of health care. The growth has ushered in a new way for providers to communicate and educate patients. Instead of handouts concerning particular disease processes the provider can give the technologically clever patient the information by directing him or her to the website. Safe and effective instructions are the responsibility of the provider so investigation and verification for accuracy is important. Impact of Distance Delivery on Health Care Distance to the clinic or hospital is a concern for patients in rural areas. The convenience of participating in an e-health visit is beneficial. â€Å"On-line, computer-assisted communication between patients and physicians promises to replace a substantial amount of care now delivered in person† (Kassirer, 1995, p. 52). The prediction of Dr. Kasssirer is true today telemedicine, is on the rise. Large scale acceptance of e-medicine is yet to be realized. The backbone of American healthcare the physician office visit is under construction with the advent of e-Health. The patient is more in control of their health care than any time in history â€Å"ideally, responsibility for decisions could be shared by the patient and the physician, with the patient playing a substantial part† (Kassirer, 1995, p.  52). Transformative power is evident in this fundamental shift in thinking throughout the health care community. Communication Issues and Health care today Medical and scientific data is available to both the physician and the patient through the use of the Internet. †The Internet is clearly the modern vehicle with the potential to improve information dissemination and perhaps change the way health care is delivered† (Podichetty, et. al, p. 274). Smart phone and device technology is accessed and often used throughout the course of the day by both the physician and patient. Electronic interactions have replaced many of the traditional forms of communication. The move toward electronic exchanges between health care providers is becoming a common occurrence. Web-based medical resources are accessed by the patient and the physician equally. â€Å"Over 90% of physicians use the internet to research clinical issues† (Podichetty, et, al, p. 274). Researching can occur at the bedside with direct collaboration with the patient. The ability to understand and explain multiple disease processes is achieved through the interactive technology advances of today. Impact of Communication Techniques in the Future The future of healthcare communication and current trends are evolving as rapidly as technology will allow. Technological advances are occurring so rapidly that the health care environment will continue to evolve and invent new forms of communication techniques over the next five years. â€Å"Information and communications technology will play a key role in delivering health care in the future† (Dumiak, 2011, p. 328). Standards are changing within the cultural landscape of e-health. As the environment changes so too will the standards and regulations of telemedicine. As the landscape continues to change â€Å"there is cultural and historical resistance to heavy centralization of record-keeping and privacy concerns about the potential intrusion of government or business into sensitive personal documents† (Dumiak, 2011, p. 328). Soon we will be able to provide our complete medical history and medications through the use of a master patient record that updates in real time. The cloud is already offering â€Å"a place to remotely store and access gigantic sets of experimental data† (Dumiak, 2011, p. 329). The logical  transition to electronic documents is on the horizon. In conclusion, the future of centralized electronic records is on the horizon. The landscape will continue to evolve and shape itself around the acceptance of new technologies and ways to communicate medical information. As the evolution continues the legal and ethical considerations will mirror that of technological advancement â€Å"work is still under way to establish standards and rules on how to send information to the central system† (Dumiak, 2011, p. 329). The future will determine a set of standards for e-Health technologies. The technology exists but can health care can keep up with the future needs of the patient. References Biscup, R.S., Booher, J., Podichetty, V.K. (2006). Assessment of Internet Use and Effects among Health Care Professionals: A Cross Sectional Survey. Postgrad Medicine, 8(2), 274-279. Black, A.D., Car, J., Pagliari, C., Anandan, C., Cresswell, K., Bokun, T., McKinstry, B., Procter, R., Majeed, A., Sheikh, A., (2011, January). The Impact of E-Health on the Quality and Safety of Health Care: A Systematic Overview. Plos Medicine, 8(1), 1-16. Dumiak, M. (2012, September). E-Healths Future Frontiers. Bull World Health Organization, 328-329. Kassirer, J.P. (1995, January). The Next Transformation in the Delivery of Health Care. The New England Journal of Medicine, 332(1), 52-54.

Evaluate The Impacts Of Foreign Direct Investment Economics Essay

Evaluate The Impacts Of Foreign Direct Investment Economics Essay Globalization has changed companies international activities over the year all over the world for well developed and developing countries (Stefanini2006). Globalization; countries worldwide dissemination of the material and spiritual values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹are considered as beyond national borders, among countries in the economic, political and cultural values, variable gain, resolution of ideological distinctions based on the polarization of different cultural values, beliefs and expectations and better recognition of the intensification of these relations, as well as homogeneity of the differences reached a development that would be correct.  Another way, globalization of economic, political, social and cultural fields, some common values à ¢Ã¢â€š ¬Ã¢â‚¬ ¹Ãƒ ¢Ã¢â€š ¬Ã¢â‚¬ ¹beyond the local and national boundaries are defined as the spread around the world. Globalization has been seen important improvement around the world countries and economies, creating greater unity in international business and finance and rapidly accelerating the integration of developing countries into the global economy. Wit and Meyer(2005) suggested that in analysis of globalization has crucial importance which are Globalization of companies, businesses and economies. However, these trends have not in any sense been universally positive for all the countries. There are many reasons that globalization has negative impacts to different countries well developed countries have seen benefit of globalization while poor and developing countries and economies have been faced negative effect of globalization. The globalization is not just expand to investment to other countries because it is effected the host countries economical social existing and future condition such as employment rate, GDP, increase technological skills and integration and cross border cooperation. Emerging and developing countries try to attract to invest foreign investment with such as new regulations, law, reduce to borders to have global competitive advantage to attract business firms because one of the most crucial issue of development is the investment for the countries. It is not always to possible to cover all needed investment by internal resources. The process of globalization, particularly foreign capital flows to developing countries is of great importance for the development and to attract and growth foreign investment is a great change to host countries especially in the developing countries. The multinational companies have reached significant transnational trade helping by improvement of services, technologies. Foreign direct investment (FDI) decision of the firms is one of the crucial issues in term of the host country such as the market and political situation and certainty, benefits and alternatives shapes the entre strategies. Foreign Direct Investment Definition of Foreign Direct Investment FDI can be descried that activities of a business of beyond the borders of the home country and the manufacturing plant to establish of existing production facilities by increasing its capital to a subsidiary of a FDI in the different country. In the worldwide perception, foreign direct investment (FDI) is delicate to economic situation of the countries. Allen and Edward (2008) mentioned that the inadequacy of data for surveillance remains an issue in many countries. FDI growth factors demand less of the monitoring and compliances to lure the investment leading to more exposure. It was reported by The World Bank (Investing Across Borders 2010) that in 1970 global FDI total $13.3 billion and in 2007 it was $1.9 trillion however in 2009 the economic rescission affected all type business trade and FDI in developed countries dropped 41% contrast in developing countries it was 35%. There is many benefits and disadvantages of FDI in the host countries. Business firms has facilitated many new jobs, develop the skills, new technologies on the other hand impact of FDI is not always positive for example competition with local business, environmental labour right issues, undermining local government(Navaretti and Venables 2004) Foreign Direct Investment(FDI) influences the economic performance and is given various advantages to firm thus reach cheap raw materials and natural resources in different geographies, cheap cost of manufacturing process, weak labour and health safety regulations, less taxing. FDI decision is one of the most important issues companies need to carefully reviews the conditions of the host country, in line with the market situation in which competing firms choose the way of investment. There is factors directly affecting foreign direct investment (FDI) desions such as political balance, low rates, indused policies. According to Sun(2009) linkages between domestic and foreign firms can also affect the export performance of domestic firms, which provides yet another explanation for increased competition for FDI among host country governments. There are two basic understanding of the effect of FDI, one of them is considered that this effect is positive and other second believe refused it however spillover effect is still important matter for these two sides. (Aitken and Harrison 1999) Navaretti and Venables (2006) mentioned the FDI effect host and home countries in variety of ways and it can be structured in three way firstly product market effects these are the quantity and quality of home and host country and also competitive conditions of multinational and local companies. Secondly factors market effects can be expand as capital and labour and thirdly spillover which is effects of technological improvement in host country. FDI Theories Vernon (1966) as cited by Bora (2002) examined Product life cycle model seeks to bridge international trade theory and individual firm`s perspective of investment in product development and mentioned that there different level in the product life cycle in different multinational companies. The theory basically concerned that foreign direct investment (FDI) is major way to transfer new innovations and technology and assume three level of product life cycles. Caves(1971) as cited by Jones and Wren(2006) studied Hymer`s theory and linked Hymer`s theory of international production to the then current theories of industrial organization on horizontal which is firm`s product in foreign market and vertical integration which is different stage of production. Dunning (1997) developed OLI(ownership, location initials of internationalization) theory also known as eclectic theory. According to the eclectic theory multinational companies invest and acts to advantages of ownership advantages, location advantages, and internationalization advantages. Domestic and foreign companies can achieve competitive advantage in markets that are closely related to benefits. Foreign direct investment (FDI) studies regarded to positive effect of employment in host countries and emerge of economy. Chen (2000) mentioned that foreign direct investment(FDI) helps to improve knowledge skills and assistance to progress new technologies and adaptation to new ideas marketing and business strategies and also make attractive to other investors in host country. Foreign Direct Investment in China China`s historical changes is an important example to progression communism and imperialism systems. Chinese communists have transformed their socialist ideology into a new national project that de ¬Ã‚ nes modernisation in globalist terms.(Harris 2005) Zhilong(2002) mentioned that China began to implement the opening-up policy and actively utilise foreign direct investment (FDI) after Deng Xiaoping had come into power, which means that China did not open its domestic market until the early eighties. During the three decades from 1949 to 1979, China absolutely forbade foreign investments and hardly took foreign loans. Since agreement to the WTO in 2001 FDI growth dramatically and China has become biggest FDI share comparing in developing countries according to WTO(2008) China has become the world`s third largest trader and manufacturer. WTO(2009), export of Chinese goods has determined that the first order and export of commercial services ranked Fifth in the world also China has become one of the largest importer in the world. One of the most well developed country Germany has ranked second in export of merchandise and export of commercial services was third. This report shows that Brazil and India other most emerging countries in FDI.   Euromonitor (2010) indicates that China`s export were valued Chinas exports were esteemed at US$119.9 billion in April 2010, up by 30.5% year-on-year and increase 24% than last year. The reason of increase of export was mainly growing machinery and electronics sales to USA, the EU and Japan.  In addition in April 2010, imports went up 49.7% year-on-year to US$118.2 billion however The annual expansion in imports slowed compared to March 2010, when imports increased by a robust rate of 66.2% year-on-year to US$119.4 billion. In April 2010, China, open 7.2 billion U.S. dollars recorded in the previous month, according to the first time since 2004, recorded a trade surplus of $ 1,700,000,000. However, compared with a year ago, Chinas trade surplus shrank 87.0% in April of 2010. Muyuan(2011) argued that after earthquake in Japan there will be negative impact of FDI in China because Japan is the second foreign direct investment(FDI) country in China after Hong Kong. Japan FDI was $4.1 billion in 2010 and this figure corresponds to 3.9% of FDI in China. However China`s economic growth is not just depend on FDI there is significant foreign exchange reserves and surplus even though it was believed that there will be long term impact of Japan FDI rise of economic growth in China. The massive expansion of the Chinese economy growth can be described as a miracle comparing the improvement global export and has become an economic power in the world. Chinese companies ranked top list of leading global business firm over the years. Since economic development people lifestyle, consumer behaviour has changed in China. There is huge movement to rural area to big cities even though largest population still remains in the rural areas. There is different studies have defined FDI in different ways for instance according to Chen(2000) foreign direct investment defined as investment in which a firm acquires a substantial controlling interest in a foreign firm or sets up a subsidiary in a foreign firm or sets up subsidiary in a foreign country and also is one of the strategy to getting multinational. There is different ways to invest other countries such as licensing, franchising, joint venture, exporting, greenfield investment, merger and acquisitions. Foreign Direct Investment in Brazil FDI has crucial role in progress and improvement of Brazil economy and being attracted by many multinational firms. Over these progresses Government policies has been changed to make suitable to invest by firms. Euromonitor(2010) confirmed that Brazil has second foreign direct investment(FDI) inflow in the world. According to the central bank foreign direct investment in Brazil (2009) totalled $25.9 billon. The impact of FDI on Brazilian economy has been helped a number of ways for instance improvement policies, economical situation, political stability and increasing the countries reputation over the years. The growth of FDI has changed and increased productivity level, competitiveness and become more ease up since 1990s in Brazil. The spillover effect influence existing market and productivity of other firms also and it is more likely that products becomes cheaper The foreign investors create outflow of personnel, management styles from the foreign firms to host companies. Moran(2004) mentioned that Citibank`s training program influend the financial sector and become a leading example to train their own employees in Brazil. FDI is not effect employment level also it may affect technological improvements which is called spillover effect which is transferred by firms and effect productivity, effiency and econimal growth.(Jones and Wren 2006) The growth of FDI has changed and increased productivity level, competitiveness and become more ease up since 1990s in Brazil. Conclusion This essay aims to give an overview of foreign direct investment with main theories and examples from variety of countries. Activities of multinational companies effect in both home and host countries in the global world and also these activities have some advantages impact in short and long term prospects and significant effects on both sides. Over the past decades emerging countries have changed and improved existing economical and political situations to attract by and become very attractive for FDI and gain competitive advantages especially such countries China, India and Brazil become major host countries for international companies. Foreign direct investment has been effected economy, investment trade ,structure, envoriment and labour in host countries.

Forrest Gump Book Vs Movie English Literature Essay

Forrest Gump Book Vs Movie English Literature Essay Forrest Gump: Book vs. Movie Written in 1986 by Winston Groom, Forrest Gump was eventually made into a movie in 1994 and won an Academy Award. Both the book and its film concern the title character, a man who goes through many obstacles and a number of historical events around the world. Although both works explore the character of Forrest Gump and his lifelong journeys, the original book differs in many ways from its film version. The film portrays Forrest as a charming, mentally challenged man who brightens not only the people around him, but the world itself through his numerous encounters with celebrities, his brushes with key historical events, and more important through his down to earth attitude. The overall tone of the book is much darker than that of the easy going family film. In the book, Forrest does drugs while visiting Harvard, uses profanity, explores a career as a professional wrestler, and even gambles. Although the character in the book seems to mean well, he makes many bad decisions and is sometimes has angry outbursts, unlike the character in the film. Forrest Gumps character in the novel is much different than that of the man portrayed by actor Tom Hanks. Grooms depiction of Gump is rougher, with Gump remaining very much a idiot throughout the entirety of the book, whereas by the end of the movie the character matures into a more thoughtful, wiser, and smarter person. Grooms Gump regularly enjoys marijuana, and although he does make his living from the shrimp business, his gives this business over to his crew deciding at the end of the novel to leave them to be a street performer. Gump is much more of an idiot in the book, rather than Hanks lovable, mentally challenged portrayal. In the book Forrest can solve complex mathematical equations and is a musical prodigy and a gifted chess player. A number of important characters die throughout the course of the movie. Although this develops Forrest Gump as a character and shows his growing maturity in the wake of tragedy, these characters do not die in the novel. Forrests love interests, Jenny, as well as his mother, both live on at the close of the novel. Forrests father is a dock worker rather than a white supremacist, and his mother never resorts to sexual favors in order to keep Forrest in school. In addition, important characters were left out of the film, including Forrests college roommate Curtis and a gorilla named Sue, whom Forrest befriends on his mission into space. Although Forrest takes part in historical events in both the movie and the book, a number of these events were altered, cancelled out completely, or invented for the movie. The book spans 26 chapters, while the film concerns itself with the first 11 chapters and certain events from the books final chapters, cancelling out a bunch of material. Forrest is a football star early in the book; however, he is later described as overweight and not the movie versions avid runner. Forrests run across the United States does not happen in the book, doesnt wear leg braces, doesnt marry Jenny, or even graduate college. The book also describes Forrests participation in a NASA mission into space, his time as an actor, his time spent amongst cannibals, and a scene in which he saves the life of Chairman Mao Zedong during a trip to China. These are some of the parts of the book that were cut from the film to keep it close to two hours. Now on to Forrest and Jenny relationship, we perceive that on the movie, they were actually friends. Their ups and downs show how Forrest loved Jenny, however she feels much sadness and compassion for him. She did not dream about marrying him or living with him. She had other intentions. In the book, she really loved Forrest, although being afraid of this feeling. She began one serious relationship with him and then finishes it when she sees him kissing another girl. Then, she decides to live far from Forrest, although being pregnant with his child. At last, we see one more time that the ideas of the director of the movie and the author of the book are very different. In the movie, after Jennys death, Forrest looks after his son, what reveals that one more time he is figured out as being more independent on the movie. In the book, Jenny marries another man and makes a family with little Forrest and her husband. She feels that Forrest would not be right raising the child. Compared towards books, movies loosely tend to focus more on gathering more people and earning more profit. In order for the movie to be profitable, it has to satisfy peoples desires by including love story, the success of an ordinary person, and a happy ending. The director of the movie would probably have taken the risk of changing much of the original story, because he knew that such components of the movie could more effectively bring the moviegoers and drive him to success.

Frankenstein Speech Outline :: Mary Shelley Shelly

Frankenstein Speech Outline Introduction What happens when you abandon somebody that you use to care for so dearly? Are they mad and want revenge because of this or do they keep on living their life? In the story Frankenstein by Mary Shelly, Robert Walton, the captain of a ship bound for the North Pole, recounts, to his sister back in England the progress of his dangerous mission. Successful early on, the mission is soon interrupted by seas full of impassable ice. Trapped, Walton encounters Victor Frankenstein, who has been traveling by dog-drawn sledge across the ice and is weakened by the cold. Walton takes him aboard ship, helps nurse him back to health, and hears the fantastic tale of the monster that Frankenstein created and abandon. The monster in Frankenstein goes through a lot of phases and changes and has traits such as being confused, sad, evil, good, and depressed. In the story Frankenstein, it suggests that people must take responsibility for what they do. (First, let’s talk about the very beginning of the monster’s life) Body I. Monster’s misunderstood by everybody. He doesn’t understand why people didn’t like him at first, until later on in his wandering. Making him confused and depressed all of the time because of this reason. A. People run away in fear of him, or try to kill him to get rid of him. Even his creator abandoned him. Everybody won’t give him chance to be understood, he is a mystery to everybody, representing the question marks going down the face for his confusion. 1. I, the miserable and the abandoned, am an abortion, to be spurned at, and kicked, and trampled on. (115) This line evokes the motif of abortion: the monster is an unwanted life, a creation abandoned and shunned by his creator. 2. The monster Frankenstein travels alone by himself a lot so no one hurting or screaming at him since he is the eight-foot-tall, hideously ugly creation that everybody runs in fear of. The monster clearly understands later on in the story his position in the world, the tragedy of his existence and abandonment by his creator. 2 3. The monster assists a group of poor peasants and saves a girl from drowning, but because of his outward appearance, he is rewarded only with beatings and disgust. Making him having to fight back and run away. B. Wants to be loved and taken care of, he also wanted to know his purpose in life and why was he created.

Red Hot Chili Peppers Essay -- Botany

Red Hot Chili Peppers A passion for foods from the American Southwest is sweeping through the country. The main component and most popular item of this fad is the chili pepper, an item of tremendous variability and a staple of many people in Central America. In this country, chili peppers were once only found in specialized ethnic stores, but now it is just as likely to be found at the neighborhood Kroger. For most people, however, their knowledge stops here. Through this paper I hope to educate the reader on some other aspects of this intriguing vegetable, such as its history, chemistry, and uses. There is some confusion over what a "chili pepper" is. To many it is only the hot varieties of pepper, such as the jalapeno or the serrano. Others include the milder varieties, such as the bell pepper. Webster's Encyclopedic Unabridged Dictionary of the English Language defines a chili pepper as "... the pod of any species of capsicum, esp. Capsicum frutescens." In this paper, the term "chili pepper will be used to describe both the hot and mild varieties. When asked to name the source of chili peppers, most people would name Mexico. However, despite the plant's popularity in that country, it is believed that chili peppers originated in South America, after which it spread to Central America. Pepper remains found in Tehuacan, Mexico, were dated to approximately 7000 B.C., showing that chili peppers were established long before Columbus arrived. In fact, chili peppers were among the first plants to be domesticated, due to its weedy nature and the easy transportability of its seeds (Andrews 1984). When Columbus arrived in the New World, he mistook the chili peppers for a relative of black pepper, Piper nigrum, which is why ... ... mankind. Works Cited Andrews, Jean. Pepppers. Austin: University of Texas Press, 1984. Creasy, Rosalind. "Chiles for Flavor." Organic Gardening Mar. 1990: 32-36. Johnson, Jon R, and Charles D. Johnson. "Two Zesty Alternatives to Bell Peppers." Vegetable Grower May 1992: 24-27. "Metabolism and Toxicity of Capsaicin." Nutritional Reviews 44.1 (1986): 20-22. Proulx, E.A. "Some Like Them Hot." Horticulture Jan. 1985: 46-53. Robbins, Jim. "It Feels Like Your Lips Are Going to Fall Off." Smithsonian Jan 1992: 42-51. Rowland, B.J., B. Villalon, and E.E. Burns. "Capsaicin Production in Sweet Bell and Pungent Jalapeno Peppers." Journal of Agriculture and Food Chemistry 31 (1983): 484-487. Smith, Paul G, Benigno Villalon, and Philip L. Villa. "Horticultural Classification of Peppers Grown in the United States." Hortscience 22 (1987): 11-13.

Family And Literacy

As a child growing up, my parents had already shared to us different stories from mythical/folk tales to the tales of other family members. The typical childhood stories, i. e. The Three Little Pigs, Little Red Riding Hood, etc. , were not also lost in the classroom arena as well. These stories were the first glimpses of the moral backbone that one adopts and also served as the first taste of reading and writing, the fundamental necessities in formal learning.Concerning the moral background, these stories had taught me the valuable lesson of integrity, empathy, sympathy, kindness, and the lesson that two wrong could not make a right, and elders should be respected. Telling and reading stories with a child could definitely give the child certain ideas. My mother rarely read me stories but I still developed a knack or liking for reading novels and poetry. The precious times that the stories were told had given me this certain enthusiasm. It has driven me to have a certain passion to le arn how to read and write on my own and these were powerful backgrounds to help me in my formative years.Being a parent, an aspiring teacher and a former child, I could draw a conclusion that parents could help pave the way for children to easily adjust to formal schooling. Parents could further develop the basic learning abilities of children by encouraging their natural curiosity and imagination. A child’s learning usually starts at home with the parents and the development of these first steps could be furthered by the school. It was said that the child could learn with the help of the parents through constant exposure to Environmental Print (Jo Anne L. Vacca, 2005).The parents could do this by accessing what is readily available at home. They could make use of the television set. A parent then could sit down with the children and explain what could be seen. They could devise a plan where their children could do some activities concerning the television show like scribblin g down some words that they had encountered while watching. This just a start and a glimpse to the help that parents could extend to their children. REFERENCE Jo Anne L. Vacca, R. T. V. , Mary K. Gove, Linda C. Burkey, Lisa A. Lenhart, Christine A. McKeon. (2005). Reading and Learning to Read (6th ed. ). Boston: Allyn & Bacon.

Making Habits

We want from our rump market to make a dress of eating their meals in our restaurants. If we be adequate to(p) to reach them, this will help us to prove at the end of the premier(prenominal) year. In extension to this, we postulate well-nigh other objective which is to decrease the physique of spate who atomic number 18 not aw atomic number 18 and large number who atomic number 18 resisting to not purchase our goods. In this cuticle, we atomic number 18 planning to encourage them to taste our point of intersections and take their opinions roughly them to adjust our goods match to their involve and wants.Stressing our competitive advantage to our cig art customers is our another goal which makes them loyal to our restaurants.Identify the market segment for the point of intersection and explain wherefore this segment was selected. Because we argon producing respec circumvent refrain(a) nutriments for different victuals programs, mass merchandise does not condition our marketing strategy. and then we segment the market based on Demographics.For example, if gender is taken into consideration, wo piece of music and man should take different amount of calories per daylight in align to carry on their daily activities. Besides, amount of calories be taken by young stack, adults, and elderly plenty changes as well according to their heights, weights, and natural process levels. hence when our customers come to our restaurants, they should be able to cause a solid aliment that trounce fits their diet in order to be satisfied. Moreover, we besides segment the market based on geographic as well. In this case, we ar planning to run our business in United States because there is a mellowed demand for healthy foods since good deal want to live healthy and longer.Discuss the coffin nail market and why these customers will be targeted. We segmented market according to populations ages and genders. We decided to target citize nry whose ages argon amongst 18 and 64 or much and tried to radiation diagram out the market size.According to US and piece Population Clocks in the US number part web page, there are 309,092,421 people living in America now. Again, according to the report post on US Census Bureau, Meyer (2001) tell that people whose age is under 18 is 26 portionage, people whose age is between 18 and 64 is 62 pct and people whose age is more than 64 is 12 percent of US population.So if we assume that the percentage of people whose ages are between 18 and 64 or more remain unchanged from 2000 to 2010, the fundamental population of young people, adults and elderly people is now 228,728,319. 62%+12%=74%, 309,092,421? 74%). Moreover, if we assume that 50 percent of this amount is woman and 50 percent of it man. So we aim 114,364,159 men and 114,364,159 women whose ages are between 18 and 64 or more. This is a huge number and it seems that targeting this segment is profitable. Furthermore, t his market size tin privy grow in the future because in 2000 the innate US population was approximately 281 cardinal according to US Census Bureau 2000 report. (Meyer 2001).Today, as I menti angiotensin-converting enzymed above it is well 309 million. Conduct a SWOT ( aptitude, weakness, opportunities and treats depth psychology for fraternity. maven of our strengths is offering healthy foods. Our menu contains foods that they are rich in terms of protein, vitamins, mineral etc. which play an important utilisation in the structure of human body. Secondly, plot of land we are preparing our menu, we consult nutritionists about the ingredients, the subjects to recruit the variety and cooking techniques. In addition to this, our customers can benefit from the dietician run of process on every Mondays, and Fridays between 1-5pm. They can ask their questions and rush a fortune to take medical support.Moreover, we are apply constitutional and fresh foods while we are cookin g and these vegetables and ruits are produced and picked diligently. This is in desire manner one of our strengths that help us to meet our customers expectations. Unfortunately, we have overly about weaknesses as well. one of the most important weaknesses of our healthy speedy food restaurant is our values. To produce natural vegetables and fruits is very costly. Therefore this is reflected in prices of those kinds of wares. Because constitutional foods are crucial ingredients of our foods, we overly have to reflect the prices of vegetables and fruits to our food prices in order to make profit.In addition to this, because we do not offer any sunburnt foods such as heat up chicken, fried potato, ground beef etc. our foods may not fit the peoples tastes. Beside our strengths and weaknesses, we have also several(prenominal) opportunities coming from macro environment.Firstly, people love eating in Unites States and they like to know about different and modernistic foo ds. In addition to this, United States is the best place to run a dissolute food restaurant because of being a home country of unfluctuating food industry. Secondly, number of obese people is increase day by day in United States because of overeating fast foods.Since these kinds of meals are unhealthy and they can cause serious-minded health problems, this makes people more conscious while they are making end about food choices. Therefore they be to eat more healthy foods. Thirdly, positive food industry is growing in Unites States and people tend to consume native fertiliser foods because of being healthful compared to regular vegetables and fruits.Furthermore, number one fast food custody such as McDonalds, Burger queen mole rat, etc. do not offer rich healthy meals alternative to unhealthy ones. In this case, consumers are in pursuit of healthy food restaurants.Lastly, in United States technology is good a lot to have fast and healthy foods. This leads fast food res taurants to melt more efficient. We also have some threats caused by macro environment as well. For example, people may not have enough purchasing power to vitiate healthy foods. In this case unhealthy foods seems cheaper to them. Therefore they may tend to select unhealthy fast food restaurants.Besides, organic foods are expensive. As a result, restaurants that are not use organic foods blossom lower prices to their meals compared to restaurants that use those kinds of egetables and fruits. Moreover, eating hamburger, fried potato, fried chicken, cheese burger, etc. can seem more attractive to customers. Therefore customers may prefer places that offer those foods. find out the market position for your product and dish out When we are positioning our product, the note and the price are taken into consideration and we compared our product with the one that is produced by our competitors.In the fast food market, we have galore(postnominal) competitors notwithstanding our nu mber one and well cognise competitors are McDonalds, Burger King, Sub air, Taco Bell, Wendys and others.In look-alike one, circles which are depicted closely fabricate our competitors and the upper circle represents our fast food company. The competitors circles are depicted closely because they are perceived more or little the same by consumers. For example, their menus and prices are more or less the same. They are using nearly same strategies. For instance, both(prenominal) Burger King and McDonalds have the dollar menus. Although our competitors offer some kinds of healthy foods such as salads, grilled chicken, etc. they are still selling unhealthy foods.On the other hand, our companys number one strength is al shipway serving healthy foods to our customers. Besides, we are offering free dietician improvement for our customers. Our customers can ask their questions and get a customized armed service. In light of these facts, our product quality is high relative to our c ompetitors. price Xs muscular libertine nutrient Restaurant Low qualityHigh quality Our competitors physical body 1 Perceptual Map In addition to our product quality, our products prices are also higher than the average prices as well. Because organic foods prices are high, we have to reflect this to our prices.According to suppose 1 it can be seen that our competitors hold us in terms of prices.However, we also dominate them in terms of product quality as well. Recommendations Service is an impalpable product and Xs Healthy Fast Food Restaurants are producing both tangible product (i. e. food) and impalpable product (i. e. dietician service). In service industry customer satisfaction is very important. If a company satisfies their customers needs and wants, they become loyal.Therefore management should know whether their customers are happy with the service provided or not. This is the case that Xs Healthy Fast Food Restaurant can be face with. Therefore we should do some surveys to measuring stick the satisfaction level of our customers about the service quality.There are many tools to do this. For example, Winner (2004) stated that One of the most popular approaches to measuring service quality is the SERVQUAL instrument (p. 418). In this type of questionnaire there are several questions that measure the quality of service.If we put servqual surveys on customers table and request to fill them after they application their meal we can measure the satisfaction level of our customers by looking the results and this helps us to improve our service quality. Because service is an intangible product, customers may not know what they are buying until they buy.One author utter that the service providers line of work is to make the service tangible in one or more slipway (Kotler 1999 p. 648). In this case, we should find some ways to make our product tangible.For example, if we give immenseness to keep our restaurants clean, our customers may think that we prepare our foods diligently. Providing a qualified and quick service can be another way to make our product tangible. If consumers see how we revert our service quickly, they always prefer us.ReferencesKotler, P. (1999). Principles of marketing. forward-looking Jersey PrenticeHall Winner, S. R. (2004). Marketing management crude Jersey Pearson PrenticeHall Meyer, J. (2001). Age2000. US Census Bureau. Retrieved April 8, 2010 from http//www. census. gov/prod/2001pubs/c2kbr01-12. pdf