What is the difference between fat- and water-soluble vitamins?

There is a well of a difference between water-soluble vitamins and fat-soluble vitamins, the two classifications of the organic nutrient compounds called vitamins. The word vitamin comes from the Latin word â€Å"vita† meaning â€Å"life† and â€Å"amine†, which means â€Å"nitrogen† (â€Å"What’s the difference†, 1996,  ¶ 4). Vitamins are nutrients essential to the human (or any animal) body because their presence in minute amounts enables the completion of important physiologically related metabolic processes. Vitamins are grouped according to the liquid or substance medium that is required for the body to be able to absorb these nutrients. Their grouping into either being soluble in fat or in water is an important determinant of how vitamins act in the body (Doctor's Responses Archive, n. d. ,  ¶ 2). There are nine water-soluble vitamins, namely Vitamin C and the B vitamins B1 (Thiamine), B2 (Riboflavin), B3 (Niacin or Vitamin P/PP), B5 (Pantothenic), B6 (Pyridoxine/Pyridoxamine) and B7 (Biotin). On the other, there are four fat-soluble vitamins, which are Vitamins A, D, E and K. The fat-soluble group needs lipid or fats in order to be absorbed through the lymphatic system (small intestines) and into the body's general blood circulation before being stored in body tissues. Fat-soluble vitamins, particularly Vitamins A and E, tend to remain in the body such that excessive intake can lead to an adverse condition termed hypervitaminosis (Doctor's Responses, n. d. ,  ¶ 4). Herein, water-soluble vitamins contrasts with the other group because Vitamin C and the B group are easily dissolved in water and the excess of these micronutrients are excreted in the urine. . What are antioxidants and phytochemicals? Antioxidants are naturally occurring substances that prevent the destructive process of oxidation and its adverse effects. Cells in all living organisms feature complex antioxidant systems that inhibit chemical damage wrought by oxidation. Antioxidant chemicals and enzymes in living organisms also help in the regulation and sustenance of various cellular proces ses. Antioxidants have been promoted and advertised to prevent strokes and heart diseases and even cancer. There are antioxidants shown to have delayed atherosclerosis in experiments with animals. Observational studies in humans have established a relationship between lower incidences of heart attacks and the inclusion of Vitamin E in the diet but the more conclusive clinical trial studies have demonstrated otherwise (â€Å"Vitamins & Exercise†, n. d. ,  ¶ 11 & 12). Some foods with high amounts of antioxidants are mushrooms, most berry fruits, peppers and spinach, barley, pecan and pistachio nuts, coffee, teas and chocolate. Phytochemicals or phytonutrients, on the other, chiefly refers to plant-based compounds that are not essential to the normal bodily metabolism but nonetheless promotes good health such as by helping prevent the onset of diseases (Phytochemicals, 2006,  ¶ 1). Phytochemicals are not presently classified under nutrients because they are not indispensable to sustaining life but they are nonetheless associated with the treatment and/or prevention of cardiovascular disease, cancer, diabetes and hypertension (Dresbach & Rossi, n. d. â€Å"How are they beneficial†). Phytochemicals and antioxidants intersect somewhat. The former necessarily come from plants but antioxidants can be found in animal-based foods. Also, vitamins, minerals and phytochemicals can have antioxidant properties whereas phytochemicals can serve other functions other than their antioxidant features. (Collins, 2005,  ¶ 2). 3. What factors do you consider before taking dietary supplements? The factors I would con sider before taking dietary supplements are safety, substantiation of efficacy, costs, and product quality. Safety should be a primary factor so as not to run counter to the very purpose of dietary supplements, that is, the improvement of one's health. I would first ask around to make sure that the touted product is generally safe and in what dosage. I'd probably also consult with a doctor or medical expert as to whether the particular supplement poses no adverse effects to any existing health condition of mine. Another important factor would be whether the product has at least some measure of substantiated claims of efficacy. Outright recommendations from the medical community would be best but positive results from clinical trials conducted by reputable institutions would do for me. I would also consider whether the supplement has considerable use or history in traditional, particularly Eastern, medicine. After all, a number of important drugs used in modern medicine have been inspired by ancient traditions, including the malaria drug quinine. Costs of course is important–whether I can afford to regularly take it or I'd be better off choosing an alternative supplement. Product quality is another important factor that I could look into by checking on the reputation and manufacturing standards of the company. 4. What should be the role of government, if any, in influencing your dietary decisions? Given the assumption that the safety issue has been covered, in general, the government should at most serve to guide the public when it comes to dietary decisions. Whether the government be democratic or totalitarian, I don't believe people should be directly forced into or against eating or taking in foods and supplements that are not of their choices. I believe in freedom of consumer choice and in the individual right to decide for herself or himself what foods and supplements she or he prefers and what would work best—without need for doctor's prescriptions. However, I also firmly believe in judicious government regulation of food and dietary supplement manufacturers and the regulation of the corresponding markets. The government should monitor companies who make or process foods and supplements, as it does manufacturers in other segments. Government supervision should ensure that the ingredients and processes listed on product labels are accurate and that manufacturing conforms to certain quality standards. The market itself should be meticulously regulated in terms of the health claims advertised or printed on the labels. Permitted health claims should conform to standards based largely on scientific evidence that support said claims. To illustrate, the regulation by the U. S. Food and Drug Administration of dietary supplements not as drugs but as foods (Dietary Supplement, 2006,  ¶ 2) provides the consumers the appropriate guidance to make wise decisions in their use.

What do we learn in the first 10 letters of the Color Purple essays

What do we learn in the first 10 letters of the Color Purple essays What Do We Learn in the First Ten Letters of The Color Purple? Although slavery was abolished in 1863, following the American Civil War, peoples attitudes towards black people in the Southern States, remained very much the same. Beatings and lynching were common (in The Color Purple Celies father was lynched because his business was too much of a threat to his white rivals) and black men, in a desperate attempt to gain some sense of power would often abuse their women, both mentally and physically and this led to a complete loss of self respect and confidence in nearly all black women. Celie is a perfect example of a typical black woman during this era. She feels isolated and the fact that this is an episodic novel shows this effectively to the reader. As a result of nearly all women being illiterate, and ignored by the world, they did not have a way of voicing their opinions and feelings and in The Color Purple Alice Walker gives a voice to these women. However, this novel also shows women beginning to question their role in society and leavin g their lives of hardship and violence to make a living for themselves, gaining the respect of many members of the community. The dramatic opening immediately creates a feeling of loathing in the mind of the reader toward the violent, sex-driven Alphonso but it also gives us an insight into what life was like for black women during the early 1900s. In letter one, Celies lack of knowledge and understanding of sex, her bad use of grammar and mistakes in spelling make it quite clear that she is uneducated. For instance she doesnt recognise her feelings of nausea whilst cooking to be signs of pregnancy. And now I fells sick every time I be the one to cook. Another thing we can see is that black men had no respect for their women and used them merely for sex and housework. He was pulling on her arm. She say it too soon, Fonso, I aint well. ...

Tlaxcallan - Mesoamerican Stronghold Against the Aztecs

Tlaxcallan - Mesoamerican Stronghold Against the Aztecs Tlaxcallan was a Late Postclassic period city-state, built beginning about 1250 AD on the tops and slopes of several hills on the east side of the Basin of Mexico near modern day Mexico City. It was the capital of a territory known as Tlaxcala, a relatively small polity (1,400 square kilometers or about 540 square miles), located in the northern portion of the Pueblo-Tlaxcala region of Mexico today. It was one of a few stubborn hold outs never conquered by the powerful Aztec Empire. It was so stubborn that Tlaxcallan sided with the Spanish and made the overthrow of the Aztec empire possible. A Dangerous Enemy The Texcalteca (as the people of Tlaxcala are called) shared technology, social forms and cultural elements of other Nahua groups, including the origin myth of Chichemec migrants settling central Mexico and the adoption of farming and culture of the Toltecs. But they viewed the Aztec Triple Alliance as a dangerous enemy, and fiercely resisted the placement of an imperial apparatus into their communities. By 1519, when the Spanish arrived, Tlaxcallan held an estimated 22,500-48,000 people in an area of just 4.5 square kilometers (1.3 square miles or 1100 acres), with a population density of about 50-107 per hectare and domestic and public architecture covering about 3 sq km (740 ac) of the site. The City Unlike most Mesoamerican capital cities of the era, there were no palaces or pyramids at Tlaxcallan, and only a relatively few and small temples. In a series of pedestrian surveys, Fargher et al. found 24 plazas dispersed around the city, ranging in size from 450 to 10,000 square metersup to about 2.5 acres in size. The plazas were designed for public use; some small low temples were created at the edges. None of the plazas seems to have played a central role in the life of the city. Each plaza was surrounded by terraces on top of which were built ordinary houses. Little evidence of social stratification is in evidence; the most labor-intensive construction in Tlaxcallan is that of the residential terraces: perhaps 50 kilometers (31 miles) of such terraces were made in the city. The main urban zone was divided into at least 20 neighborhoods, each focused on its own plaza; each one was likely administered and represented by an official. Although there is no governmental complex within the city, the site of Tizatlan, located about 1 km (.6 mi) outside of the city across unoccupied rugged terrain may have acted in that role. Governmental Center of Tizatlan Tizatlans public architecture is the same size as the Aztec king Nezahualcoyotls palace in Texcoco, but instead of the typical palace layout of small patios surrounded by large numbers of residential rooms, Tizatlan is made up of small rooms surrounded by a massive plaza. Scholars believe it functioned as a central place for the pre-conquest territory of Tlaxcala, serving as many as 162,000 to 250,000 persons dispersed throughout the state in about 200 small towns and villages. Tizatlan had no palace or residential occupation, and Fargher and colleagues argue that the location of the site outside of town, lacking residences and with little rooms and big plazas, is evidence that Tlaxcala functioned as an independent republic. The power in the region was placed in the hands of a ruling council rather than a hereditary monarch. Ethnohistoric reports suggest that a council of between 50-200 officials governed Tlaxcala. How Did They Maintain Independence? The Spanish conquistador Hernn Cortà ©s said the Texcalteca kept their independence because they lived in freedom: they had no ruler-centered government, and the society was egalitarian compared to much of the rest of Mesoamerica. And Fargher and associates think thats right. Tlaxcallan resisted incorporation into the Triple Alliance empire despite being completely surrounded by it, and despite numerous Aztec military campaigns against it. Aztec attacks on Tlaxcallan were the among the bloodiest of battles waged by the Aztecs; both early historical sources Diego Muà ±oz Camargo and the Spanish inquisition leader Torquemada reported stories about the defeats that pushed the last Aztec king Montezuma to tears. Despite Cortes admiring remarks, many ethnohistoric documents from the Spanish and Native sources state that the continued independence of the Tlaxcala state was because the Aztecs allowed their independence. Instead, the Aztecs claimed they purposefully used Tlaxcallan as a place to provide military training events for Aztec soldiers and as a source for obtaining sacrificial bodies for imperial rituals, known as the Flowery Wars. There is no doubt that the ongoing battles with the Aztec Triple Alliance were costly to Tlaxcallan, interrupting trade routes and creating havoc. But as Tlaxcallan held its own against the empire, it saw an enormous influx of political dissidents and uprooted families. These refugees included Otomi and Pinome speakers fleeing imperial control and warfare from other polities who fell to the Aztec empire. The immigrants augmented Tlaxcalas military force and were fiercely loyal to their new state. Tlaxcallan Support of the Spanish, or Vice Versa? The main story line about Tlaxcallan is that the Spanish were able to conquer Tenochtitlan only because the Tlaxcaltecas defected from the Aztec hegemony and threw their military support behind them. In a handful of letters back to his king Charles V, Cortes claimed that the Tlaxcaltecas became his vassals, and that they were instrumental in helping him defeat the Spanish. But is that an accurate description of the politics of the Aztec fall? Ross Hassig (1999) argues that the Spanish accounts of the events of their conquest of Tenochtitlan are not necessarily accurate. He argues specifically that Cortes claim that the Tlaxcaltecas were his vassals is disingenous, that in fact they had very real political reasons to support the Spanish. The Fall of an Empire By 1519, Tlaxcallan was the only polity left standing: they were completely surrounded by the Aztecs and saw the Spanish as allies with superior weapons (cannons, harquebuses, crossbows and horsemen). The Tlaxcaltecas could have defeated the Spanish or simply withdrawn when they appeared in Tlaxcallan, but their decision to ally with the Spanish was a savvy political one. Many of the decisions made by Cortessuch as the massacre of the Chololtec rulers and selection of a new noble to be kinghad to have been plans devised by Tlaxcallan. After the death of the last Aztec king, Montezuma (aka Moteuczoma), the remaining true vassal states to the Aztecs made the choice to support them or throw in with the Spanishmost chose to side with the Spanish. Hassig argues that Tenochtitlan fell not as a result of the Spanish superiority, but at the hands of tens of thousands of angry Mesoamericans. Sources This article is a part of the About.com guide to the Aztec Empire, and the Dictionary of Archaeology. Carballo DM, and Pluckhahn T. 2007. Transportation corridors and political evolution in highland Mesoamerica: Settlement analyses incorporating GIS for northern Tlaxcala, Mexico. Journal of Anthropological Archaeology 26:607–629. Fargher LF, Blanton RE, and Espinoza VYH. 2010. Egalitarian ideology and political power in prehispanic central Mexico: the case of Tlaxcallan. Latin American Antiquity 21(3):227-251. Fargher LF, Blanton RE, Heredia Espinoza VY, Millhauser J, Xiuhtecutli N, and Overholtzer L. 2011. Tlaxcallan: the archaeology of an ancient republic in the New World. Antiquity 85(327):172-186. Hassig R. 1999. War, politics and the conquest of Mexico. In: Black J, editor. War in the Early Modern World 1450-1815. London: Routledge. p 207-236. Millhauser JK, Fargher LF, Heredia Espinoza VY, and Blanton RE. 2015. The geopolitics of obsidian supply in Postclassic Tlaxcallan: A portable X-ray fluorescence study. Journal of Archaeological Science 58:133-146.

A study of the financial sector in Saudi Arabia differentiating Essay

A study of the financial sector in Saudi Arabia differentiating between conventional loans & Murabaha financing - Essay Example Further, the section will also discuss about the basic aims and objectives of the paper. The next section of the paper will be of the theoretical perspective in which the actual meaning of the conventional financing and Murabaha financing according to theories will be discussed. In the next chapter, an intensive review of various literary sources will be presented through which different aspects about Murabaha financing and current market scenario of Saudi Arabia will be presented. The next chapter will discuss the methodology being used for the research. Further, in the next section, analysis of the information gathered in the previous section will be presented. The next section of the paper will present several recommendations about the topic on the basis of the research. At last, the paper will conclude in the last section, i.e. conclusion. Table of content Chapter 1: Introduction...................................................................................................... ... 4 1.1 Aims and Objectives of the research.................................................................. 4 1.2 Research Questions ........................................................................................... 6 Chapter 2: Theoretical perspective ....................................................................................... ... ............................................................................................... 14 Chapter 4: Methodology  and Research design.......................................................................18 4.1 Library Research Method for Data Collection ....................................................22 4.2 Case study analysis methods ...............................................................................24 4.3 limitations of the research and research design .................................................. 25 Chapter 5 Findings and analysis.............................................................................................28 5.1 Findings from literature review .......................................................................... 28 5.2 Findings from case study .................................................................................... 35 Chapter 6: Recommendations ........................................................................ ...................... 44 Chapter 7: Conclusion ........................................................................................................... 45 Chapter 8: References ............................................................................................................47 Chapter: 9 Appendix ............................................................................................................. 51 1. Introduction Finance is one of the most important aspects of business activities of each and every country. Simply, finance stands for the allocation as well as management of available resources. It also includes the process of acquisition or investing activities of a firm. Basically finance is considered as blood of the organization which is

1- Web API & 2- Rich Interface Technologies Essay

1- Web API & 2- Rich Interface Technologies - Essay Example Some of the factors that have fueled the growth of web APIs have also been contributed by the growth of mobile (Gosnell, 2005) devices and the need to distribute services across multiple platforms. This has been through development of web based applications that support sharing of data such as photos, geographical mapping and even online payment services. Business found using APIs have found that they ultimately increase their customer and partner reach by more than 70%. This is attributed to the ease in which businesses make connections as well as the fact by which companies ability to open up their services to more platforms and devices is improved. It can also be said that the use of web API’S have resulted in increased traffic and service use by participant entities. This has been attributed to a more that 60% increase in the use of Web services to companies. The creation and adoption of Web API has also seen the improvements of developer’s productivity that has greatly impacted on innovation. For instance the integration of email services with social media companies has highlighted but a few of these innovations. The use of web APIs have not gone without the challenges that come about with risk of attacks. Considering the fact that web APIs have often involved the use and integration of data, this has attracted attackers (Halper et al., 2011) to access privileged data either through SQL injection or XML attacks that have greatly compromised on the stability of web APIs as in most cases there operation are challenges due compromised latency handling of data. Evaluating web API from a business point of view it would be correct to point out that many business organizations and companies have realized that they can no longer expect to connect with a sufficient number (Halper et al., 2011) of customers only through a

Exodus 3 Essay Example | Topics and Well Written Essays - 1000 words

Exodus 3 - Essay Example Exodus also teaches us a few things that I would like to speak to you about today. These are leadership, obedience, sacrifice, and compassion. In the age of Moses and the prophets, God used to reveal Himself to people in such explicit and remarkable ways that even the prophets themselves would be left astounded. In addition, God used to correspond with prophets directly, and this communication was so direct to the point that it was virtually face-to-face. Modern religion finds it difficult to reconcile with such events because they are unheard of nowadays. However, this does not mean that God’s presence in our lives has waned. All of us are His children, and so long as we walk in His ways He will manifest Himself to us in ways that serve His purpose. In Exodus 3, we can see that God chose Moses to carry out His mission, which was to deliver the Israelites from Egypt and bring them back to Him. Moses’ story is remarkable because he was abandoned as an infant because his mother feared he would be killed by the Egyptians1. More remarkably, he was later rescued by the unlikeliest of people: Pharaoh’s daughter. He was, subsequently, raised as royalty, an Egyptian prince. Another observation is that Moses was the youngest in his family, and going by the standards of that age he was the least likely to be chosen by God. However, God works in mysterious ways, especially when it comes to choosing leaders. People need to understand that leadership is ordained by God; it is not anyone’s birthright. Consequently, those who occupy leadership positions should work to fulfill God’s commands and guide His people in His path. Leadership, at whatever level, is not something to be trifled with; it is a manifestation of God’s nature and character. Moses had a life before God revealed Himself to him. Of course, he was just herding sheep, but his life was

Niche Market vs Mainstream Market

Niche Market vs Mainstream Market A niche market is a focused, targetable portion of a market. Niche markets tend to be small but well defined and specific segments of the population. The market segmentation can depend on the product being sold and can vary based on the targeted audience based on price, quality or differentiation strategies. Since the targeted audiences are usually small and well off, even though there is a specific portion, the profit margins are on the high end. Niche markets do not exist but are made by entrepreneurs, identifying the needs and requirements which are not being met and then aiming to satisfy these with products or services. In a Mainstream Market, products and services appeal to a broader spectrum of the society, and the products and services are readily available to the general public. (Business Dictionary, n.d.). In niche marketing, the company aims to sell to specific people and targets their promotional campaign specifically to the needs of people not being met by mainstream and develops products and services which can be specifically customized and tailored to meet the needs of these individuals, resulting in a strong brand image. However low sales volumes are yielded in this Mainstream Marketing targets all the individuals and profits generated depend upon the quantity of products sold. The company tries to accommodate all the desires of the entire market into one product type. Another advantage being that the producer can close down the market for other competitors. However different marketing mix strategies need to be implemented to reach target audiences as well as multiple products need to be produced. (Rangkuti, 2007) Four successful niche market businesses in United Arab Emirates (UAE) Rolls Royce Motors Owning a Rolls Royce is the ultimate show of wealth and claiming that a person has made it big. Due to the immense oil wealth and hugely successful businesses present in UAE, and the need to stand out from others, this car brands major markets include UAE. The highly levels of craftsmanship, use of latest technologies and being hand built as well as unlimited customization opportunity which caters to all the desires and needs demanded by customers attracts the rich and wealthy to this brand. The fact that not everybody can purchase this car, and special limited edition models being launched ensure that brand loyalty and image is strong. The opening of the worlds biggest showroom in Abu Dhabi has also helped to increase the customer satisfaction and demand in this country. (AGMC Rolls Royce, n.d.) Jumeirah Hotels and Resorts The Jumeirah group is the leading hotels division and is one of the most luxurious and innovative targeting the rich and famous all across the world. The group has its own hotels in Dubai, London, New York and across the globe. Having its own training academy, The Jumeirah Academy of Hospitality Management, ensures that its entire staff is well trained and world class service is provided to its customers. The major attractions include Burj Al Arab, the worlds only seven star hotel and world restaurants and bars as well as complete A to Z services are made available at a phone call. Having world class Spas and the only themed amusement park in UAE have helped the group earn numerous international travel and tourism awards. (Jumeirah International LLC, 2008) Al Tayer Insignia Al Tayer Insignia is the largest luxury retailer in Middle East and is headquartered in UAE. The brands portfolio includes Bvlgari, Boucheron, Bottega Veneta, Dolce Gabbana, Giorgio Armani, Gucci, Ligne Roset, and Yves Saint Laurent amongst others. Due to high net income available per person, people in UAE tend to prefer these luxury brands and the Al Tayer Group caters to their needs by understanding the regions appreciation and needs of luxury and harnessing brand potential through systematic and timely investments. In fact, the Al Tayer group is the first to have license to operate Harvey Nicholas outside UK and Bloomingdale outside USA. This attracts customers as they are assured that al the latest products are made available and the company employs over 1200 employees which embodies excellence in service across all the stores. (AL Tayer Group, 2010) Arabian Adventures Arabian Adventures is the leading destination management company of this region, catering to the needs of the local as well as tourist population by offering cruises, excursions, adventure tours, cultural experiences as well as extreme sports opportunities. As it is a part of Emirates Group and has professional associates and 300 hundred permanent staff trained in 10 different languages. This high quality of service and vast array of activities which are offered under one roof attracts customers. High levels of safety standards, creative approach, individual client customization of packages, in depth knowledge and value added services continue to attract clients and customers to this company. (Arabian Adventures, n.d.) TASK TWO PESTEL Analysis of trend and changes that will give rise to niche market opportunities in the next three years in UAE The PESTEL Analysis will be used to analyse the trends and changes. A detailed description and definition of PESTEL has been included in Appendix 1 for reference. The PESTEL model looks into the macroenvironment by looking into the following factors for consideration: POLITICAL: The UAE has a very stable political environment and even though there is no democracy, the rulers have clear and established laws and policies which are favorable for attracting businesses and investment from abroad. This country has zero income tax and so is the reason for attracting a lot of investment from abroad. The setup of dedicated industrial, information and telecommunication and university zones encourages people to set up business as well as ensure a ready pool of talented and educated staff/employees are available. ECONOMICAL: The global recession had a negative impact across the globe but UAE in particular was the least affected and hence is amongst the first countries to have successfully come out of it. Energy availability at a cheaper price compared with other countries is also a major factor for various industries to have been setup here as power is available with zero interruption. Interest rates are also low and finance is available at flexible terms in UAE. Due to the recent recession, banks and finances have shifted their attention to Small and Medium Enterprises (SME) with the government also supporting the SME sector. SOCIAL: The UAE population has a higher income per capita and consists of majority of expat population which has come to UAE seeking a better lifestyle. Hence, there is tendency to purchase goods which are considered a luxury back home and improve the lifestyle standards. The UAE is very cultural country and there is freedom for everybody to practice their culture freely, hence a lot of revenue is generated during Islamic festivals as well as Christmas and other such days of respected communities. TECHNOLOGICAL: The UAE government is investing a lot in latest technologies and ensures that the latest is available to the public as well as businesses. In fact, SME businesses are offered for example high internet speeds and bandwidth to encourage them and special incentives are offered to those businesses which adapt green policies and techniques. ENVIORMENTAL: UAE is the largest consumer of treated water and has the highest emissions per capita due to reliance on treated water as it is a desert and air conditioning which takes up a lot of energy. Hence businesses which tend to offer such services using fewer emissions are encouraged as well organic foodstuffs shops have the government backing to ensure healthy and fresh food is available. LEGAL: Clear and precise laws are written which encourage businesses as well as protect employee and employer rights and prevent any abuse. Any new building commercial or residential is required to have solar panel etc. to earn green credentials and be energy efficient or else not seek approval from government. Zero Tax on income and special funds for entrepreneurs and competitions are held to find such ensure that there is positive growth in business every year. Four potential niche markets where small business might flourish The first potential niche market is that of organic produce. As UAE is desert, fruits and vegetables grown here tend to be produced in artificial conditions to ensure cheap supply. By focusing on the health conscious population, and providing organic produce a good small business can be set up which has the potential to grow big if done properly Continuing the green trend, the second market to be considered can be providing solar panels and alternative electricity sources for residential areas. The residents of UAE would like to prefer to reduce their air-conditioning bills and this is a lucrative area to focus. The third niche market can be considered of providing hand stitched luxury goods using exotic materials and ensuring limited supply as there are high margins to be earned in this area due to vast income available for expenditure in high net individuals. As there is vast majority of expats, traditional restaurants can be opened catering to the needs of any particular community as they would love to have traditional home cooked style meals. These do not have to be unnecessarily expensive, as greater profits can be earned through volumes sold. Also the hectic and fast lifestyle will favor the restaurants offering take away as this will save a lot of time for people. TASK THREE Entrepreneur An entrepreneur is an individual who builds up capital, establishes a company or by organizing a venture to take benefitaof an opportunity through risk or exercising an initiative. (Sulliavn, 2003) This word is a loan word from French and first defined by Irish-French economist Richard Cantillon. In other words an entrepreneur can be described as a person who is willing to set up a new organization or enterprise or company and take responsibility of whatever the outcome will be. An entrepreneur leads the company and by selecting appropriate managerial staff displays leadership skills. Good sturdy management skills and the ability to build teams are essential qualities required Entrepreneurs emerge on demand as they seek opportunities and are well placed to achieve them and by doing so become leaders as they perceive that they amongst the few present who can analyses and solve the problems. Social composition of workplace and workplace peers are the most significant influence in an individuals decision to become entrepreneur. According to economist Joseph Alois Schumpeter (1883-1950), entrepreneursaare not necessarily motivated by profit butaregard it as a standard for measuring achievement or success. Schumpeter discovered that they greatly value self-reliance, strive for distinction through excellence, are highly optimistic, and always favor challenges of medium risk. (Business Dictionary, n.d.) There are various types of entrepreneurs, Social Entrepreneur who seeks to improve social, environmental, educational and economic conditions, Serial Entrepreneur who continuously comes up new ideas and innovations, Lifestyle Entrepreneur who places passion before profit and Cooperative Entrepreneur who doesnt works alone but works in collaboration with other entrepreneurs amongst others. Entrepreneurship. The American Heritage Dictionary defines entrepreneur, to mean A person withinaa large corporation who takes directaresponsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation. Entrepreneurs focus on research, innovation and creativity to transform an idea into a profitable venture while working within an organizational or such environment. Entrepreneurship is the act of behaving like an entrepreneur while working within a large organization. Entrepreneurs share theasame traits as entrepreneurs such as conviction, zeal and insight andaas the entrepreneur continuesato expresses his ideasavigorously, it will reveal the gap between the philosophy of the organization and the employee. If the organization supports him in pursuing his ideas, he succeeds and if not he is likely to leave and start his own organization. How the role of manager differs from that of an entrepreneur or an entrepreneur? An entrepreneur starts a business to fulfill his vision and has a personal stake in the business and takes the risk of the outcome whereas the manager provides his service in an organization already established by someone. An entrepreneur provides idea, a new solution to a problem, new idea whereas the manager in in charge of running the company, probably in the direction set by the entrepreneur or entrepreneur. There is a differenceain standing; an entrepreneur is the owner of the company whereas the manager is an employee of the entrepreneur or his company. Also an entrepreneur is not induced to fall into fraudulent behavior whereas a manager might do so possibly to earn more or in coercion with rival firms. An entrepreneuradeals with faults and failures as a part of learning experience where asaa manageramake every effort to avoid mistakes and he postpones failure. Entrepreneur is required to have certain qualifications and qualities like highaaccomplishment motive, innovative thinking,aforethought, risk-bearing ability etc. Conversely its mandatory for a manager to be educated in the fields of managementatheories and practices. An entrepreneur can be a manager but a manager cannot be an entrepreneur. (Cite HR: Padma Praveen, 2007) TASK FOUR As a sole trader setting up a small niche market business, online technologies will definitely be needed to be utilized to reach out to the target audience as well as achieve a greater share of the market than otherwise possible. After all, only a certain amount of foot traffic will come into the shop and does not guarantee good sales. In fact, in this modern age one does not even need to upon a retail front or shop and utilizing the Amazon business model run a successful business by just using networking. The web will be the primary method to advertise the companys products as it is the most cost effective method to reach a wider audience. Most frequented websites such as news websites and social media websites can be contacted to place tickers, or banner advertisements on them respectively which can ensure appropriate audience is reached. However the best way to utilize the web is to set up a website which not only displays the company products, gives contact numbers but also gives the opportunity to buy products online. This is the best way to jump start a business without even opening a shop front. Optimum online security will be needed to put in place to ensure that credit/debit card details are not lost and customers feel comfortable in using this facility. Also other payment methods such as PayPal can be used to offer wider opportunities. Cash on delivery can also be offered and some sort of loyalty program can be implemented to encourage sales and increase customer loyalty and bring customers back. Accounts or pages can be made on social media websites like Twitter, Facebook, and LinkedIn etc. which will help reach out to the younger generation and increase customer base. Constant updates and status changes will help generate hype about products being offered as well as online polls can be utilized to decide which colour or product type needs to be launched. This will ensure no bad inventory ends up at the end of every season. Also this will give the customers and potential clients to freely interact with the business and have their queries answered and any complaints resolved directly. This will further improve the brand image and increase sales. Mobile phones are a good medium to advertise the services and products and after paying a fee, set people can be sent SMSs or targeted with a certain income structure and so further increase the chance of guarantying a sale. Also with this modern age where internet is readily available on mobile phones and social media access everyone has, by utilizing such sites as mentioned before a greater audience can be targeted without any additional costs. These technologies definitely make existence easier for small and niche market businesses as the biggest advantage is of cost savings made. Just a small capital is needed and a upfront shop or display area is not necessarily required to start a business and run it. In fact using online marketing strategies a greater market share can be achieved as well as greater customer base targeted. Companies like Amazon have been widely successful using such online marketing techniques; they stared off small targeting niche markets and due to rapid growth became large organizations. List of References AGMC Rolls Royce Information: AGMC Rolls Royce, [Online], Available: http://www.rolls-roycemotorcars-agmc.com/information [28 August 2012]. AL Tayer Group (2010) Our Companies, [Online], Available: http://www.altayer.com/CompanyDetail.aspx?cid=6 [28 August 2012]. Arabian Adventures About Us: Arabian Adventures, [Online], Available: http://www.arabian-adventures.com/en/about-us/index.aspx [28 August 2012]. Business Dictionary entreprenuer, [Online], Available: http://www.businessdictionary.com/definition/entrepreneur.html [28 August 2012]. Business Dictionary Mainstream, [Online], Available: http://www.businessdictionary.com/definition/mainstream.html [28 August 2012]. 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KAPLAN (2010) The PESTEL model, in P3 Business Analysis, Berkshire: Kaplan financial. APPENDICES